Today, an increasing number of Africans, the African diaspora and international tourists are travelling Africa. Thanks to social media and creative campaigns, the continent is becoming more attractive as a top travel destination to a diverse range of travellers. 

From safari clichés to the Year of Return, the evolution of Africa’s tourism appeal and offerings has come a long way. Home-grown campaigns and local content creators played a big part in this. Persisting narratives are being redefined from the inside out, rather than the other way around.   

Ownership is key. This is apparent when we look at the overwhelming number of hotels that are neither African nor black-owned. As black travellers, we are now more aware than ever of the need to show support for black ownership. This support starts with the economy; a flourishing business boosts the local economy and is a success for the entire community.

Recent events have shone a spotlight on pages and groups dedicated to #supportblackbusiness. We can only encourage these initiatives. In this vain, we proudly present our list of "Black-owned Hotels and Rentals in Africa".